Find Your Perfect Colour Palette
This Spring, we’re diving into the power of colour to shift moods, lift energy and bring a little everyday magic into our lives. As part of our Colour Rush campaign, we’re shining a light on five distinct colour profiles, each with its own personality, feel, and way of transforming how we look and how we feel.
Whether you're naturally drawn to bold brights or gentle pastels, understanding your ideal palette can help you shop smarter, style with confidence, and connect more deeply with the colours around you.
Let’s meet the profiles.
🖤 Deep (Dark)
Hair: Dark brown, black, deep auburn
Eyes: Dark brown, black, hazel, deep green
Skin: Olive, bronze, deep beige, fair with contrast
Contrast Level: High contrast between skin and hair/eyes
Best Colours: Rich & bold (e.g. navy, burgundy, emerald, charcoal)
💬 With rich hair and eye colours and a high level of contrast in features, the Deep profile shines in bold, saturated hues. Think navy, burgundy, emerald, and charcoal—these colours echo the depth and intensity of your natural palette, creating a striking and sophisticated look.
🌸 Light + Luminous
Hair: Light blonde, soft brown
Eyes: Light blue, pale green, soft grey
Skin: Ivory, light peach, fair with cool or neutral tones
Contrast Level: Low contrast among features
Best Colours: Soft pastels & light hues (e.g. powder blue, lilac, mint)
💬 Soft, delicate features with low contrast call for gentle, airy tones. Powder blue, lilac, mint, and other pastel shades harmonise beautifully with light hair and eyes, enhancing the overall luminosity and creating a fresh, ethereal effect.
☀️ Warm + Sunny
Hair: Golden blonde, strawberry blonde, copper, auburn, golden brown
Eyes: Amber, golden brown, warm green, topaz
Skin: Warm ivory, peach, golden beige, warm olive
Contrast Level: Medium to Low contrast; overall golden glow
Best Colours: Earthy, warm tones (e.g. mustard, terracotta, olive, camel)
💬 Golden undertones and warm features are complemented by earthy, sun-kissed colours. Mustard, terracotta, olive, and camel bring out the natural warmth in your complexion, adding vibrancy and a grounded glow to your look.
❄️ Cool + Crisp
Hair: Ash blonde, ash brown, black with blue undertone
Eyes: Cool blue, cool green, grey, icy brown
Skin: Porcelain, rosy beige, cool olive, bluish undertones
Contrast Level: Medium to High contrast; features appear cool or pink-based
Best Colours: Jewel tones & icy shades (e.g. plum, cobalt, icy pink, black & white)
💬 Cool-toned skin and eyes pair best with jewel tones and icy shades. Plum, cobalt, icy pink, and classic black and white highlight the clarity and coolness of your features, offering a polished and elegant aesthetic.
💎 Clear (Bright)
Hair: Jet black, pure blonde, clear brown (no ash or gold)
Eyes: Vivid blue, bright green, sharp hazel
Skin: Fair or medium skin with clarity; no muddiness
Contrast Level: Very High contrast; bright, crisp features
Best Colours: Bright, saturated colours (e.g. fuchsia, turquoise, true red, icy blue)
💬 High contrast and vivid features thrive in bright colours. Fuchsia, turquoise, true red, and icy blue amplify the clarity and brightness of your natural colouring, making your look pop with energy and confidence.
💡 Pro Tip: Still unsure of your colour profile? Try holding different coloured fabrics near your face in natural light - see what makes your skin glow and your eyes sparkle!
Understanding your colour profile is more than a style tip, it’s a gateway to feeling more like you. By choosing shades that naturally enhance your features and lift your mood, you’re not just dressing for the season, you’re tapping into the emotional power of colour. That’s exactly what Colour Rush is all about, making everyday moments brighter, bolder and more you. 🌈
Shop your colours now at our East Village Retailers. 🛍️
Feel the Colour, Catch the Rush at East Village. Find out what’s on for Spring HERE. ✨